Who follows us
All 2,312 Instagram followers, profiled one by one, then read as a whole: the shape of the audience, who they are, and what it means for the work. The avatar, standing in front of us.
Every follower was visited in turn and read for reach, bio and content. The audience is overwhelmingly creative, aesthetic, spiritually-inclined women, and a striking number are practitioners and makers, people who carry scent into their own work and their own audiences.
01The reach in the room
The median follower has 276 of their own, but the tail is the story: ninety-four accounts past five thousand, and over four hundred past a thousand. The amplifier layer is a strategy, not an accident.
A deliberate filter for reach and relevance yields 346 accounts worth seeding, gifting, or collaborating with on purpose.
02Who they are
Fifteen categories, but three carry the audience. Nature and slow-living is the connective tissue; art and culture is the second spine; spiritual practice the third. Together they describe one person: the aesthetically discerning woman for whom nature, creativity, and the sacred are one continuous thing.
A facet the order data under-weighted: the aesthete, designer and photographer for whom the resin is partly a beautiful, photographic object.
Among them sit real amplifiers: yoga and breathwork teachers, midwives and doulas, ceramicists and photographers, plant-medicine retreats, an essential-oil educator, a botanical-skincare lab. Small, trusted audiences of exactly the right person.
This audience speaks in images, so make it beautiful first. It holds space for others, so speak practitioner, not consumer. And the cheapest growth here is not more ads, it is seeding and collaboration with the accounts that already follow and already trust.
The shape of this audience is the proof under the four avatars: the creative, the practitioner, the maker, and the discerning buyer, all here in person.